B.A (HONS) BUSINESS MANAGEMENT
(MQA/PA17560) (N/0414/6/0285)(29/07/2029)
Programme Structure
- Overview
- Programme Objectives
- Entry Requirements
This programme teaches students how to improve productivity, performance and profitability while developing the business insights and expertise necessary to position organizations for a sustainable future. Through strong industry connections, students gain insights into real-world business operations via expert guest speakers, projects addressing practical business challenges, work placements and field visits. It offers opportunities for work placement and studying abroad. Students will gain a deeper understanding of the complexities of business life through extracurricular activities that extend beyond the classroom.
- Graduates will be able to have leadership skills and business management gives their aspirants a clear understanding of the importance of being leaders.
- Graduates will be able to have strategic planning skills which are an ability to understand the market and macroeconomic trends for business organizations.
- Graduates will be able to develop global perspective skills because the program is in the global context which will be essential for future careers.
Malaysian Students:
1. A pass in STPM or its equivalent, with minimum Grade C (Grade Point 2.00/ pass) in any two subjects; OR
2. A pass in Diploma in a related field (Level 4 MQF) with at least CGPA of 2.00; OR
3. A pass in Matriculation or Foundation with at least CGPA 2.00; OR
4. A pass in Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) with at least PNKG 2.50 subjected to HEP Senate / Academic Board's approval
5. Other equivalent qualifications recognized by the Malaysian Government.
International Students:
1. Achieve a minimum of Band 3.5 in MUET or equivalent to CEFR (High B1). If a student does not meet this requirement, the HEP must offer English
proficiency courses to ensure that the student's proficiency is sufficient to meet the needs of the programme.
- Introduction to Accounting
- Nature of Management
- Introduction to Human Resource
- Being Successful at Abertay OR
- Research & inquiries skill for digital age OR
- How to sell your ideas
- Managing People & Ideas
- Business Economics
- Event Budgeting OR
- Cases in Event Management OR
- Digital Marketing Principles OR
- Digital Marketing Campaigns
- Appreciation of Ethics and Civilization
- Successful Writing at Abertay
- Theory and Practice in HRM
- People, Planet, Profit
- Business Analytics
- Project Management
- Researching Business and Innovation
- Event Budgeting OR
- Cases in Event Management OR
- Digital Marketing Principles OR
- Digital Marketing Campaigns
- Co-create (Negotiated Studies) OR
- Being Successful at Abertay
- Digital Business Strategy
- Business and Environment Sustainability Reaching Net-Zero
- Employability Analysis & Professionalism Management
- Entrepreneurship and Business Start-Up OR
- Work Placement
- Financial Markets
- Managing Cross Culture OR
- Future Work OR
- Predictive Analytics
- Managing Change Management
- Strategic Management
- Operations Management and Business Redesign
- Business Ethics in Society
- International Business & Management
- Contemporary Issues in Business
- Bahasa Melayu Komunikasi
- Leadership Skills
- Integrity & Anti-corruption
- Introduction to Accounting
- Nature of Management
- Introduction to Human Resource
- Being Successful at Abertay OR
- Research & inquiries skill for digital age OR
- How to sell your ideas
- Managing People & Ideas
- Business Economics
- Event Budgeting OR
- Cases in Event Management OR
- Digital Marketing Principles OR
- Digital Marketing Campaigns
- Appreciation of Ethics and Civilization
- Successful Writing at Abertay
- Theory and Practice in HRM
- People, Planet, Profit
- Business Analytics
- Project Management
- Researching Business and Innovation
- Event Budgeting OR
- Cases in Event Management OR
- Digital Marketing Principles OR
- Digital Marketing Campaigns
- Co-create (Negotiated Studies) OR
- Being Successful at Abertay
- Digital Business Strategy
- Business and Environment Sustainability Reaching Net-Zero
- Employability Analysis & Professionalism Management
- Entrepreneurship and Business Start-Up OR
- Work Placement
- Financial Markets
- Managing Cross Culture OR
- Future Work OR
- Predictive Analytics
- Managing Change Management
- Strategic Management
- Operations Management and Business Redesign
- Business Ethics in Society
- International Business & Management
- Contemporary Issues in Business
- Philosophy & current issue
- Appreciation of Ethics &
Civilization - Bahasa Kebangsaan
- Leadership skills.
- Integrity & Anti-corruption
*Students need to complete three modules from the
above.
Program Code:
B.A (HONS)
BUSINESS
MANAGEMENT – (MQA/PA17560) (N/0414/6/0285)(29/07/2029)
Duration of Studies:
3 Years (9 Semesters)
Career Pathway:
- Administration and Diplomatic
Officer - Entrepreneur
- Business Strategy Executive
Public administration Executive